Effective pursuing of sustainable development globally requires both political high-level agreements and practical implementation on the ground. Nick Moon takes care of the latter. As a co-founder of the KickStart International initiative, he promotes simple, cost-effective tools and solutions which increase agricultural productivity in Africa. Moon proves that social economy can bring benefits and effectively lift people out of extreme poverty through triggering their entrepreneurship rather than giving aid.

KickStart is an award-winning non-profit social enterprise, listed by Forbes Magazine as one of the world’s Top 30 Social Enterprises. KickStart has to date enabled over 135,000 “base of the pyramid” entrepreneurs to invest in and build successful rural family enterprises, taking over 670,000 people out of poverty, providing an additional 210,000 on-farm jobs, and generating $130 million annually in net profits and new household incomes.